tracefere.blogg.se - Should i major in business or public relations

So, that's another big chunk of the business the PR people have lost. At first, PR was winning because social was seen as "earned media." Now, social media is almost entirely a pay-to-play endeavor (if a brand wants you to see their Facebook post, they've got to target you with advertising money) and the battle is done - the advertising / marketing agencies won.

When I came out of school, social media was something that PR and marketing/advertising agencies (and departments at companies) were fighting for control of, and it looked like it was going to be a big boost to the PR industry.

There are now WAY more PR people than there are journalists, which makes pitching them damn near impossible in most cases (they're getting hundreds of pitches every day, so unless you've REALLY got breaking news or you're essentially bribing them to cover you with trips to big events or free products, you're going to be out of luck). TV is getting hurt by streaming video services. Radio is getting beat up by streaming music services.

One of the primary goals of PR is to get your clients covered in traditional media.I work in a related industry now (social media / marketing), and I would not recommend PR as an ideal career path for a couple main reasons. I graduated with a degree in communication studies, aiming to work in PR, about 8 years ago.